During the Covid 19 Pandemic, it is important to stay calm and continue to take charge of your customers. As millions of people are working from home, looking for ways to drive customer engagement is a priority amongst business owners.
Some Marketing strategies to provide your company with the most ROI during this time are as follows:
1. Focus your marketing efforts on email marketing and mobile advertising
Email marketing is a quick and cheap way to get your business’s message across to audiences and consumer reaction can be tracked easily. During this pandemic, you can still reach a significant amount of customers and keep track of their responses to your company emails.
Mobile advertising is important to implement during this time because most people rely on their phones for entertainment. Whether they are scrolling through social media platforms or reading the news, having advertisements online for your business will get you a large amount of potential clients.
2. Enable sales technology that works to keep track of leads and coach salespeople
It is vital to focus on selling your products and services to audiences who will respond to your products and services. Data analytics tools work to save your team time and effort during quarantine by segmenting audiences and messaging, and predict which prospects will become customers. Using this technology will manage sales content from start to finish and increase company productivity.
3. Figure out which marketing strategies are working and enforce those
As the Covid 19 pandemic damages the economy and causes massive layoffs, companies can’t afford to spend money on marketing tactics that do not provide results. Hence, analyzing which strategies are valuable is a beneficial way to bring in revenue during this tough time.
During the Covid 19 Pandemic, it is important to stay calm and continue to take charge of your customers. As millions of people are working from home, looking for ways to drive customer engagement is a priority amongst business owners.
4. Utilize Social Media
Posting about your company on social media platforms like Facebook and Instagram will keep audiences informed about your products and offerings. The budget required to post on these platforms is inexpensive and it is a great way to get your message across to a mass audience. Since there is a lack of posts about people’s travels during this time, posting about new discounts or products offered will attract audience attention.
5. Update your company website
Maintaining your website running quickly and easily during this time will ensure that visitors can still get updates about your business. Make sure to keep posting blogs, updating product information, and reviewing your messages during this time. Also, you can direct your visitors to a homepage that informs them about how your business is tackling the Coronavirus pandemic and the latest protocols to limit the spread of the disease.
Online marketing activities should not be put on hold during the Covid 19 outbreak. Your company should remain digitally active in order to acquire new customers and maintain customers. Boosting your online presence through email marketing, sales technology, enforcing beneficial marketing strategies, utilizing social media, and maintaining your company website running smoothly are just some ways to run their business online.
