You may be effectively maintaining your WordPress website and doing all possible things to promote it. In case of promoting a website online, the initial thing to consider is SEO, which acts as the primary step of any digital marketing campaign you initiate.
If you are planning for SEO, then one should also understand the fact that SEO is a fast-changing specialty and the age-old practices could be outdated now. With this, if you are violating the Google guidelines, then there are high chances that you may get penalized.
When it comes to SEO, quality backlinks are ideal for your off-page SEO efforts, but there are many do’s and don’ts you need to understand to handle it at best.
So, here in this article, we will discuss the major don’ts in terms of backlink building for SEO. Following these tips will help you to avoid any adverse practices and be on track with your SEO efforts.
Below strategies, you must avoid while doing backlinks
Being a part of blog networks
With the 2012 algorithm update itself, Google started penalizing many of the blog networks which maintain simply promotional backlinks. They frequently announce some networks and platforms which get blacklisted every now and then. So, if you also maintain backlinks to your pages from any of the blog networks, you too are risk of getting penalized.
Link exchange practices
Back in the first decade of the 2000s, this was one of the most common methods for link building. Webmasters used to do it in an enormous manner in an effort to promote their sites, so eventually, Google had taken action to curb it. It is not adverse if you simply point a few backlinks to a limited number of relevant sites, there is no need to worry. If you did follow it the same way for hundreds of websites, then this could be surely tagged as a suspicious activity.
The common site like Ezine Articles etc. doesn’t offer any actual value to the users as simply being article repository, so Google simply ignores them. They now just serve the purpose of maintaining a large number of articles or various topics with a name-sake ‘do-follow’ link at the end.
You need to abstain from these black hat link building practices, which may adversely affect your search engine rankings ultimately. Note that Google has a very strong search algorithm now and they have also taken initiatives to penalize the websites which follow adverse search engine practices against the Google webmaster guidelines.