For example, suppose you run a mobile shop. Your shop is very famous in your area. You have created a page for your shop on Facebook. Your page was liked by the people of your area. This process is called social media optimization.
Now you put your shop branch in another city where you know less. You have also made a page of that branch of your shop on Facebook. Now you gave money to Facebook for the advertisement of your page, so that the advertisement of your shop branch reached the people. This entire process is called social media marketing. Apart from Facebook, there are many social media platforms on which you can advertise and reach people.
On social media platforms, you can also advertise your ad according to age, region, gender. You can advertise your products or services directly to your target audience. Which you could not do in traditional marketing. If you sell a product or service that is for people from 30 years to 40 years of age, then you can choose this and make your advertisement accessible only to those people. If you make products for women only then you can target them only.
Social media optimization is a very easy way to make your brand famous. It is much cheaper than traditional marketing, you can also reach more and more people
Promoting your business using social media platforms is called social marketing. Social media platforms such as Facebook, Twitter, LinkedIn, Google Plus, Vikante, Orkut, Whatsapp, and more. Nowadays social media has become a very important part of business.
Through this, we can do our business all over India and abroad. We don’t even need to be told that. Social media marketing is a new way of promoting today’s business or any new product.