By Author: Zib Digital
Many companies of Digital Marketing are looking forward to seeing enhancement in the field.
The following are the reasons why digital marketing isn’t useful only in the present but in the future as well.
With traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. Digital marketing wins again owing to its quick results.
Newspaper ads, television ads, and the likes cost a lot. Digital advertising, on the other hand, is something even young entrepreneurs can afford right out of some saved up money.
So, even school goers can have a start-up thanks to the cheap cost price for digital marketing. This, in turn, helps expand the scope of marketing across boundaries of age and finance.
People buying the newspaper do not buy it for the ads in it. People listen to the radio for music and the weather forecast. Not to forget the radio is a dying concept already. People buying magazines go for it for the contents list which does not include the ads. So, it is safe to say, traditional advertising mostly goes ignored.
The cogitate ads
With digital advertising, on the other hand, you can choose whether you want to see it or not. It is not shoved into your face, apart from the annoying popup ads of course. You can choose to ignore that email as long as you want. You can choose to opt-out of social media discussions on a particular brand page. You can also target an interested audience as social networking sites keep a tab on what you look for on the internet. Hence, in the battle of traditional vs. digital marketing, digital marketing seems to be the candidate that will know how to intrigue people and not annoy them.
Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into consideration in comparison to digital advertising vs. traditional advertising is the brand image the digital advertising gives rise to. This is mainly because with the limited space and frequency of advertisements with traditional marketing, digital marketing wins this category.
You can have a whole website instead of a column on a newspaper page. You can put forward things to people whenever you want once you own a blog or a Page on social media. With this space, you can create a consistent image for your Company. This is something one advertisement aired on the radio or posted in the newspapers cannot give you. And will also help in branding your business.
With traditional marketing, you cannot interact with your target audience. You need to wait out for the responses to come in before you can plan your next step. This is a long and tedious process.
Digital marketing allows you to engage your audience in real-time. You can chat and discuss a lot about your brand or Company with the actual audience immediately. Yes, this demands more engagement from your side too. You need to be prepared to invest that much time or a public relations team into the marketing budget.
Now, you can’t claim that a television ad or an advertisement in every newspaper in town is going to cover the majority of the population. Any means of traditional advertisement is limited to a certain locality. Whereas Digital Marketing reaches out to the entire world so you are missing out on nothing.