FREQUENTLY ASKED QUESTIONS

The cost of a website can vary depending on various factors, just like the cost of a house may vary, websites designs depends on your unique needs.

We work with a broad range of company types: small start-ups, large corporations, non-profits, B2B, B2C, and more, across many business industries (technology, food, apparel, health + beauty, camps, travel, finance, arts, trade, and more)

We build all of our websites on the wordpress it’s an open-source Content Management System (CMS) platform.

It depends on the platform your website is built on.

Yes, we will help you source stock photos.

We currently offer only flat rates.

Yes, We use WordPress to build our sites and this powerful content management system allows anyone with good computer skills to make changes to their own website. We always remain available to make changes for you, if you don’t have time or you need more complex changes.

All our websites are created with search engines in mind, and all designs are compliant with search engine guidelines. It is a good idea for your website to be re-evaluated from time to time as search engines do alter their rules and algorithms. This will ensure that your site is up to date and compliant with new rules.

There are many different ways to update websites. The method you choose and the functionality we build into your design is solely up to you.

There are many different ways to update websites. The method you choose and the functionality we build into your design is solely up to you.

E-commerce is the ability to sell products or services online.

You can accept payments online in several ways, the first and most popular is PayPal, an inexpensive way to start taking payments quickly. With PayPal, your visitors can pay with a credit card or by sending a payment from their checking account. PayPal provides a shopping cart and many other free services that are helpful to sites that are starting out, which reduces development time.

There is also the option of creating a full e-commerce solution, this involves many different components – a merchant account from a bank, a payment gateway service that allows you to accept payments into your merchant account from your website, a shopping cart or payment script that integrates with your payment gateway, and certain elements of the server environment like having an SSL certificate and a static IP.  Full e-commerce is much more expensive and time-consuming to develop than PayPal, but it can be integrated into your site for a truly seamless payment experience. It can also save you money in the long run if you are doing a lot of sales.

Brand design is the collection of all elements that a company creates to portray the right image to its consumer.

Brand designs include the following elements.

• A logo design (the main symbol behind the entire identity and brand).
• Stationery design (letterheads, business cards, compliment slips, etc).
• Marketing Collateral (Flyers, brochures, books, websites, etc).
• Products & Packaging (Products sold and the packaging in which they come in).
• Apparel Design (Tangible clothing items that are worn by employees or sold as part of the brand’s strategy)
• Retail Design (interior and exterior signage as well as the interior design of outlet stores).
• Email Design (email template design for newsletters, in-house memos, etc).
• TV Advertising (visual style and elements of TV productions and advertising).

and so much more.

We will start working on your project as soon as we receive your brand design request and payment.

Maximum of three changes.

Any ideas or requests for your future brand designs you may indicate please be specific as possible.

The project starts with a 70% deposit. After design sign off, once we have completed the project, the final 30% is collected.

The time frame to complete your brand design project will vary depending upon the details of the job. We’ll arrive at a mutually agreeable time frame before work begins.

No, No one can.

The web presence of a business is the complete digital footprint of a business found on the Internet. While the website and the written, video, and graphical content it contains are the cornerstone of a company’s web presence.

Definitions of SEO can vary but many of the core concepts are consistent. According to Wikipedia: “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.” Etc.

Keywords and keyword phrases are a central element of search engine optimization. In its most basic definition, a keyword or keyword phrase is the text a web user types into a search box to find relevant information or content. Phrased another way, keywords are descriptions of the information people are searching for and can bring targeted traffic to your website.

The Web is a dynamic place and the search engine results pages (SERPs) can change on a frequent basis. This can be frustrating to website owners as one day they may rank number 2 for an important keyword phrase and two days later they may rank number 10.

There are a number of factors that affect the rankings for a given web page and a given keyword on any given day. These can include:

• New sites, web pages, and content are discovered by the search engines on a daily basis and may jump ahead of existing pages in the rankings.
• Older sites, web pages, and content can be taken offline (removed from the web), or decrease in relevancy due to content that is unchanged or seldom visited over a long period.
• Older sites and web pages are upgraded or enhanced (SEO) to make their content more attractive to visitors and to search engines.

The search engines can change how they evaluate websites, web pages, content, and links, which can result in the rank of a given page for a given keyword falling or rising without any changes by the website owner.

Spiders are intelligent software programs that search engines use to visit, crawl, and index millions of web pages throughout the World Wide Web. Web pages are then stored within a large search engine “data centers”, ready to be presented within the search engine results pages when humans enter a search term that relates to the pages. To be fully crawled and indexed by search engines, web pages must be developed using clean validated coding.

When website visitors land on your pages, you have up to 8 seconds to convince them to stay and take action. Fail the 8-second test and you can kiss them goodbye! How long do you remain on websites that are boring, un-engaging, and hard to navigate or use? Regardless of how highly your website is ranked in search engines, your website must engage them, speak their language, and convert them from visitors to action takers.

Landing pages are single-purpose web pages designed to entice visitors to take immediate action by downloading, requesting, subscribing, or purchasing something. The term ‘call to action’ refers to a method used to entices website visitors to perform specific actions: subscribing to your online newsletter, contacting you, submitting an inquiry form, requesting a quote, or downloading useful information (such as white papers, etc). Landing page optimization and ‘call to action’ implementation are crucial to getting visitors to take action on your website.

Tracking, understanding, and monitoring website visitor behavior are fundamental to the success of your website promotion activities. Implementing website visitor reporting & analytics will help you understand how new and existing visitors behave when they come to your website.

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Yes, it can, In fact, not utilizing social media marketing can actually harm your business since having an online presence on social media is simply expected of any reputable firm these days.

Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.

There is no definite answer to this question because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.

It’s important for both but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content.

One of the worst mistakes is inconsistency – only posting sporadically, and not responding when consumers reach out to engage. Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share.

Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a social media page and hoping fans will see it. You’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open it, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience.

It can be tempting, but you’ve got to resist that temptation. The only way to get an email subscriber list that will be beneficial to your company is to grow it organically. First of all, many email service providers won’t even allow you to use purchased lists. And secondly, the email addresses found on lists like those are not high-quality leads, to say the least. They will not contain people truly interested in your products or services, since these people didn’t opt-in to your specific email list, so they’ll also be much more likely to mark your emails as spam.

Any kind of content that will be seen as valuable by your particular audience. It can be an eBook, a white paper, a video, a webinar, even a coupon – anything that is attractive enough to potential customers that they are willing to give up their email address in order to get it.

This law requires anyone sending commercial emails to include an unsubscribe link within each one, include the company’s physical address or P.O. Box as well, and to honour any subscriber’s request to unsubscribe by never emailing them again

Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first. The goal of content marketing is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase.

Though it can be tempting to jump right in and start writing a blog without much forethought, the only way to ensure that your content marketing will be effective is to take the time to create a strategy first. Without a clear plan in place, all the time you put into developing content is wasted.

There is still a lot of debate surrounding this question – every industry and every demographic sees different content consumption patterns. But in general, fresh content should be posted no less often than twice a week. As for an upper limit, there is none – studies seem to show that posting once a day, or even several times a day, is a very effective way to drive traffic to a website. It’s just a matter of deciding how much time and effort you can devote to creating content. Google is known to give more prominence to websites that update their data on a frequent basis.

Yes! Content creation is content creation, whether it’ll appear on your site or someone else’s. Of course, guest blogging is also an essential part of outreach or digital PR, but the principles of content marketing still apply – you must create valuable information that will help consumers.

There’s a lot of talk about the importance of becoming a thought leader – and with good reason. Getting you known as an expert in your field is exactly what content marketing is meant to do. It’s what creates a sense of trust in consumers, which allows them to feel comfortable making a purchase from you. By creating unique, original content, in which you demonstrate your expertise and answer questions consumers might have, you’ll be on your way to becoming an industry thought leader in no time.

The most common content marketing mistake is to fall back into the old habits of traditional marketing. Writing blog posts that promote the company and its products excessively, is a big no-no. Content should be valuable to consumers, and sales pitches are not only not valuable – they’re off-putting. There are a time and a place for sales, and it’s not in your content.