According to a report on the behaviour of online shoppers worldwide, only 2.58% of the e-commerce website visits result in purchases. Therefore, a well-designed website is the lifeline of an e-commerce business, and even subtle irregularities can impact its profitability and conversion rates.
To improve the user experience on your website, you must streamline the entire process from product comparison to checkout. Here are a few tips that all leading ecommerce website development services follow to improve the product page design for better conversion of an e-commerce website:
- Use High-quality Images
Since the image on the product page offers the first impression of the product you are selling, it is crucial to leverage it. Using large and sharp photos lays the foundation of your product design page.
High-quality images allow your customers to get a feel of the product virtually. Additionally, using product photos improves the visibility of your website and provides a better user experience. Here are a few design tips:
- Post photos from different angles to get a 360-degree view.
- Display zoomed pictures to showcase finer details like fabric, print, seam quality, etc.
- Use interactive tools like “Hover to Zoom” to engage with your customers and provide additional details.
- Display different variants, patterns, prints of the product in separate images
- Provide Tabs for Ease in Navigation
Most of the e-commerce websites overload the customers with information in a single shot. Understandably, you might want to provide details on several parameters to your customers. However, throwing all of them at once on a product page is seldom a good design practice.
You can use tabbed-navigation to restrict the visible text at a time. Such a practice offers only relevant information to your customers and makes it easy for them to find the desired products. Similarly, breadcrumb navigation makes it easy to browse through your website and helps in understanding the hierarchy or organization of your website.
- Include Call to Action
A call-to-action (CTA) button is one of the most crucial elements of an e-commerce website. “Add to Cart,” “Proceed to Checkout,” “Sign up,” etc. are some of the examples of CTA. A CTA button on your website must stand out to be easily recognizable and compelling for your customers, from browsing to the buying page. Here are some of the points you can include in your website:
- Place the CTA right next to the product image and underneath its description so that the customer can recognize it instantly.
- Use colours that have emotional value to your customers and create a contrast on your website.
- The text on your CTA must be concise, commanding, and appropriate for the target country.
- Instill Confidence in your customers
Your customers must feel secured about the payment and confident about the product quality while shopping on your website. Even if a product on your website gets mediocre reviews, you must show them prominently. As per an eMarketer Report, customer reviews are 12 times more trustworthy than the product description on the e-commerce website. According to the professional SEO experts, including customer reviews can be a helpful practice to increase the traffic on your website.
As online-frauds are on the rise, a customer must feel safe while providing his bank or credit card details on your website. You can use safety logos or trust seals to make your customers confident. Similarly, mention the return policies, warranty, and estimated delivery schedule clearly in the product description page.
- Offer Clear Pricing
Price of the customer is the deciding factor for the purchase decision of most of the customers. Whether your products are classy or not, your customers should not have to sweat to find their price. By displaying the prices next to the product heading or CTA, you can convey the pricing clearly to your customers.
Use a larger font and select a contrasting text colour so that the price stands out from the other elements on your page. If you are offering any discounts, make sure that you highlight them to draw the attention of your customers.
- Provide Consistent Website Experience
All expert e-commerce web design services thrive on providing a consistent user experience while developing an e-commerce website. According to them, different pages on your website must follow the same layout for a consistent look and feel to your customers. From colours to the text fonts, from text size to image size, from page layout to the product description, every element must be consistent throughout the website.
As most of the e-commerce businesses migrate towards mobile and other platforms, you must maintain consistency among them for uniformity in the customer’s experience.
Ready to Improve the Conversion of Your e-commerce Website?
Providing the perfect user experience on your e-commerce website requires you to incorporate several design practices. From browsing to checkout, you can provide a smooth experience by providing relevant information to your customers consistently, clearly, and concisely.
While designing your website, you must focus on creating urgency to your customer while reducing the anxiety and distraction. An experienced Magento e-commerce development agency follows these design practices to provide a seamless shopping experience to your customers that improve conversion for the success of your e-commerce website.